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GenZ Decoded
mewing, a GenZ Decoded word deep dive

mewing

noun/MYOO-ing/also: orthotropics, tongue posture

An internet trend that involves holding the tongue against the roof of the mouth in hopes of changing the jawline or face shape.

By Cal Hewitt, Gen X · Researched from public sources · ·

Origin
orthotropics advocates, then YouTube,…
Around
1970s roots; viral by 2019
Popular on
YouTube
Meaning

What it actually means

Mewing is named for orthodontist John Mew and is tied to the broader ideas of orthotropics. It became widely known through social media as a cosmetic jawline trend, but major orthodontic organizations say there is no scientific evidence that it reshapes the jawline. It should not replace professional care for dental, jaw, breathing, or pain concerns.

See the quick definition in the mewing dictionary entry.

Origin

Where it came from

John Mew promoted related orthotropic ideas in the 1970s, and the online term grew around Mew and his son Mike's work. The name appears to have emerged through online communities rather than being formally coined by the Mews themselves. It became a major social-media trend around 2019.

Geography

Where it's popular

YouTube, TikTok, Reddit, and appearance-focused internet communities.

Viral claims often focus on cosmetic changes, which is different from evidence-based orthodontic treatment.

Timeline

How it caught on

  1. 1970sJohn Mew promotes orthotropic ideas concerning oral and jaw posture.
  2. 2019Mewing gains broad mainstream coverage as a YouTube and social-media facial-aesthetics trend.
  3. 2024The American Association of Orthodontists warns that there is no scientific evidence supporting jawline-reshaping claims.
Usage

How to use it

  • The video claims mewing will change a jawline, but the evidence does not support that promise.

    Fact-checking a social-media claim.

  • He saw mewing discussed in a looksmaxxing forum.

    Describing where the trend often appears.

Heads up

Common mix-ups

Proper oral posture and mewing are not interchangeable claims. There is no scientific evidence that self-directed mewing permanently reshapes a jawline, and it is not a substitute for orthodontic or medical evaluation.

Quiz

Do you actually know it?

Know the mewing facts

0/3
  1. 1. What does mewing claim to do?

  2. 2. What does the AAO say about jawline-reshaping claims?

  3. 3. What should someone do for jaw pain or a bite concern?

Related

Related slang

looksmaxxingorthotropicsjawlinetongue postureglow-up
FAQ

Questions people ask

What is mewing?

It is a tongue-posture trend promoted online as a way to alter the jawline or face shape.

Does mewing work?

The American Association of Orthodontists says there is no scientific evidence supporting claims that it reshapes the jawline.

Who is mewing named after?

It is named after British orthodontist John Mew and connected to his orthotropic ideas.

Should I use mewing for jaw or dental problems?

No. Seek advice from a qualified dental or medical professional for jaw, bite, pain, or breathing concerns.

Did you know

The trend’s name comes from an orthodontist, but the social-media word itself appears to have been created by online users rather than formally named by him.

Sources

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