hard launch

Meaning. To show off a new relationship online clearly and on purpose, face and all.

See it in a sentence

After three months of hints they finally hard launched with a beach photo.

How each generation says it

The closest equivalent for this idea in every generation.

Gen Z · this one
hard launch
Gen Alpha
Haven't found the match yet.
Millennial
Haven't found the match yet.
Gen X
Haven't found the match yet.
Boomer
Haven't found the match yet.
Plain English
to show off a new relationship online clearly and on purpose, face and all

A hostile term for someone the speaker thinks deliberately provokes reactions to be noticed.

A romantic partner; a term of endearment shortened from babe, popular in the early 2010s.

Short for babe or baby, used affectionately, often for friends.

Big d--- energy: an air of relaxed, quiet, unbothered confidence.